You already know that you should be using images within your WordPress blog posts and articles, but what you may not know is that there is a new reason that makes this so much more important. There’s a brand new way to gain more traffic to your site, and this new image technique makes it vitally important.
Allow People to Share Your Images
Many of you have already heard about Pinterest, and may already be using it for your personal interests. For those of you that aren’t, Pinterest is a virtual “pinboard” which lets you organize images that you find on the internet, and group them together onto your board.
It can be used to help plan your wedding, decorate your home, post recipes, and organize essentially any other information that is important to you.
You can also browse pinboards created by other people to get inspiration and discover new things.
“With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.”
How Can Pinterest Drive Traffic
While Pinterest is a great organizational tool and is lots of fun to use, it can also be used as a great tool to drive traffic to your WordPress site.
Anytime someone “pins” an image, it includes a backlink to the website that it came from, so that clicking on the image takes you directly to the original website.
By allowing viewers to “pin” images from your WordPress site, it allows the image—and your site—to get in front of tens of thousands of new eyeballs.
Then, if someone is viewing your pinned image on another user’s pinboard on Pinterest, they too can “pin” the image to their own board, and the cycle continues. This continuous cycle leads new users to your site that would not have been led there if not for that one engaging image.
And it is important that the images you choose are engaging in order to draw in the most “pinners.” Some examples of this would be:
- Illustrated Graphics (Infographics)
How To Add a Pin It Button to WordPress
There are now a few WordPress Pinterest plugins which will allow you to place a button above or below the content on your page so that viewers can “pin” your content. So if someone is viewing your site and likes one of your images, they simply click the “pin it” button, and the image will be moved to their pinboard.
Some of them even offer you the ability to show the pins you’ve made in your sidebar.
These plugins are totally free and easy to download, and new features are being added regularly.
Examples of Pin Boards We Love
Here are some Pin Boards that we think are really eye catching and are great examples of how you can use Pinterest to showcase various business topics.
- WordPress Tools: View Now
- Marketing Examples: View This One Or This One
- Examples of Infographics: View Now
- Small Business Tips: View Now
- Organic Hanging Air Plants View Now
- DIY Organic Crafts View Now
As you can see, you can make a Pin Board for just about anything. Allowing viewers to “pin” your images is a great way to increase traffic to your WordPress site and promote your online business.